H-1B Demand for Market Research Analysts and Marketing Specialists Surges, Led by NY and CA
Explore H-1B visa filings for Market Research Analysts and Marketing Specialists. View sponsoring employers, salary data from 100 filings, and approval rates from DOL public records.
| Metric | Value |
|---|---|
| Total H-1B Petitions | 100 |
| Approval Rate | 93% |
| Average Salary | $116,417 |
| Salary Range | $44,720 - $250,000 |
| Top Sponsor | GroupM Worldwide, LLC |
| Primary Location | New York |
Market Research Analysts and Marketing Specialists is one of the H-1B visa categories with 888 filings and an average salary of $445,053. H-1B hiring for Market Research Analysts and Marketing Specialists has seen a significant surge, particularly in FY2025, indicating strong demand. The majority of H-1B positions are concentrated in New York and California, suggesting these states are key hubs for this role. While the number of positions is substantial, the average salary reflects a competitive market, with a notable portion of salaries exceeding $100,000. The data shows a consistent, albeit smaller, number of positions in recent fiscal years prior to the FY2025 spike, suggesting a growing trend.
| Total Filings | 100 |
| Approval Rate | 93% |
| Average Salary | $116,417 |
| Median Salary | $118,000 |
| 25th Percentile | $80,000 |
| 75th Percentile | $150,000 |
| Minimum Salary | $44,720 |
| Maximum Salary | $250,000 |
| 10th Percentile | $62,400 |
| 25th Percentile | $80,000 |
| Median (50th) | $118,000 |
| 75th Percentile | $150,000 |
| 90th Percentile | $178,000 |
| Average | $116,417 |
| Sample Size | 99 |
| Education Level | Filings |
|---|---|
| Not Specified | 100 |
| Employer | Filings | Avg Salary |
|---|---|---|
| GroupM Worldwide, LLC | 8 | $156k |
| Google LLC | 4 | $164k |
| Amazon.com Services LLC | 3 | $111k |
| Netflix, Inc. | 3 | $123k |
| BYTEDANCE INC. | 2 | $137k |
| Sunenergy 1, LLC | 2 | $50k |
| Amazon Advertising LLC | 2 | $93k |
| North Beam, Inc. | 2 | $210k |
| Ask Locala Inc. | 2 | $90k |
| Salesforce, Inc. | 2 | $133k |
| State | Filings |
|---|---|
| New York | 60 |
| California | 18 |
| Arizona | 4 |
| Texas | 3 |
| Connecticut | 3 |
| Washington | 3 |
| Virginia | 2 |
| Florida | 2 |
| Colorado | 1 |
| Utah | 1 |
Focus your H-1B job search on major tech and business hubs like New York and California, and highlight analytical skills and experience with market trends to align with employer needs.
The average H-1B salary for Market Research Analysts and Marketing Specialists is $445,053, with a median of $91,932. The 25th-75th percentile range is $70,000 to $140,000.
Top H-1B sponsors for Market Research Analysts and Marketing Specialists include Microsoft Corporation, Amazon.com Services LLC, GroupM Worldwide, LLC, TikTok Inc., Google LLC. A total of 606 employers have filed for this role.
There are 888 H-1B filings on record for Market Research Analysts and Marketing Specialists positions. 96.4% were certified.
The top states for H-1B Market Research Analysts and Marketing Specialists positions are New York (241), California (230), Texas (58), Washington (56), New Jersey (51).
Yes, Market Research Analysts and Marketing Specialists is a qualifying occupation for H-1B visa sponsorship. There are 888 approved H-1B petitions for this role in the database.
H-1B Market Research Analysts and Marketing Specialists salaries range from $32,500 to $291,200,000. The median salary is $91,932.
The approval rate for Market Research Analysts and Marketing Specialists H-1B petitions is 96.4%. The dramatic increase in FY2025 (859 positions) compared to previous years (5-13 positions) is the most striking observation, pointing to a recent and substantial rise in H-1B demand.
New York (241) and California (230) are the dominant states for H-1B employment in this category, accounting for a significant portion of the total.
Focus your H-1B job search on major tech and business hubs like New York and California, and highlight analytical skills and experience with market trends to align with employer needs.
The average salary for this role is $119,320, with a substantial number of positions offering salaries above $100,000, indicating a well-compensated field.
The Market Research Analysts and Marketing Specialists occupation (SOC code 13-116100) is classified under the Standard Occupational Classification (SOC) system maintained by the Bureau of Labor Statistics. The SOC system groups workers into occupational categories based on the type of work performed, providing a standardized framework for comparing wages, employment levels, and workforce trends across the United States.
Market Research Analysts and Marketing Specialists positions fall within the specialty occupation category required for H-1B visa sponsorship, meaning they typically require the theoretical and practical application of a body of highly specialized knowledge and at minimum a bachelor's degree or its equivalent in the specific specialty. Based on H-1B filing data, the most common education requirement for Market Research Analysts and Marketing Specialists positions is Not Specified (100 filings), followed by other degree levels.
Across 100 LCA filings tracked by H1BSalaryCheck, Market Research Analysts and Marketing Specialists positions show an average offered salary of $116,417, with a range from $44,720 at the entry level to $250,000 for senior positions. The largest concentration of H-1B filings for this role is in New York (60 filings) and California (18 filings).
Career outlook for Market Research Analysts and Marketing Specialists professionals is closely tied to industry demand for specialized skills. Employers sponsoring H-1B workers for this role are demonstrating that they could not find sufficient qualified U.S. workers to fill these positions, which often signals strong demand and competitive compensation. Workers in this occupation may also be eligible for other visa categories including L-1 intracompany transfers, O-1 extraordinary ability visas, or employment-based green card sponsorship through the PERM process.
To sponsor a foreign worker for an H-1B visa in a Market Research Analysts and Marketing Specialists role, U.S. employers must satisfy several requirements established by the Immigration and Nationality Act (INA) and enforced by both the Department of Labor (DOL) and U.S. Citizenship and Immigration Services (USCIS):
The position must qualify as a "specialty occupation," meaning it requires the theoretical and practical application of a body of highly specialized knowledge and at minimum a bachelor's degree or its equivalent in a specific specialty directly related to the position. For Market Research Analysts and Marketing Specialists roles, H-1B filings indicate that employers most commonly require a Not Specified degree. USCIS evaluates whether the position itself, not just the employer's preference, genuinely requires specialized education.
Employers must pay H-1B workers at least the prevailing wage for the occupation in the geographic area of employment, as determined by the DOL. The prevailing wage is based on four skill levels (Level 1 through Level 4) that reflect the complexity of the job duties and required experience. For Market Research Analysts and Marketing Specialists positions, the average offered salary of $116,417 exceeds prevailing wages by an average of 17.1%, with 83% of filings offering above the prevailing wage.
Before filing the H-1B petition, employers must obtain a certified LCA from the DOL. The LCA requires employers to attest to four conditions: (1) paying at least the prevailing wage or actual wage, whichever is higher; (2) providing working conditions that do not adversely affect similarly employed U.S. workers; (3) no strike or lockout at the worksite; and (4) proper notice of the filing to workers. The overall LCA approval rate for Market Research Analysts and Marketing Specialists positions is 93%.
The annual H-1B cap is set at 65,000 regular visas plus 20,000 for beneficiaries with U.S. master's degrees or higher (the "master's cap"). Certain employers, including institutions of higher education, nonprofit research organizations, and government research organizations, are exempt from the cap. Market Research Analysts and Marketing Specialists positions at cap-exempt employers can be filed at any time during the year, while cap-subject employers must participate in the annual H-1B lottery, typically held in March for the following fiscal year.
H-1B visas are initially granted for up to three years and can be extended for a maximum of six years total. Workers who have an approved I-140 immigrant petition (part of the green card process) may be eligible for extensions beyond the six-year limit under the American Competitiveness in the Twenty-First Century Act (AC21). The average contract duration for Market Research Analysts and Marketing Specialists H-1B filings is approximately 24 months.
Cities with the most H-1B filings for Market Research Analysts and Marketing Specialists positions.
Other H-1B job categories related to Market Research Analysts and Marketing Specialists, grouped by similar SOC classification codes.